One of the first questions that I am often asked is how do I get involved in the Social Media Revolution. This is usually a result of somebody's boss telling them about "twitter" and that it's a free way to promote your business. The reality is that it's also a free way to destroy your online reputation if you don't know how to engage in social media.
Probably the most important thing to do is find out where people are talking about your company or your competition. Don't be afraid of the negativity because there are many people who will complain on the internet, especially with anonymity.
