If the ultimate goal of site optimization testing is to generate the maximum conversion rate, which I believe it is, then every site optimization task should be carried out until the optimum conversion rate has been discovered. When you have determined there is an area of your web site that you would like to optimize for conversion rates, it can at times be like trying to find a new job: a bunch of failures before you finally get a break. You don't send your resume out once, and if you don't get the job consider your job search a failure. Instead, you learn fro
